How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Where do your business development goals fit in — and how do they drive your strategy and result in opportunity? This session will answer these questions and many more. You’ll hear the results of Content Pilot’s recent study, “How do they Measure Up? Global 50 Law Firm Websites: Ten Foundational Best Practices,” receive practical advice about website strategy/design, hear tips on search engine optimization (SEO), and content best practices — all with the goal of winning your firm more profitable clients.
Upon course completion, you will be able to:
- Describe how B2B buyers of legal services evaluate law firms online and the two buying stages they go through.
- Discuss how to build your next website with business development in mind, and how to plan the right strategy and budget.
- Write website and social media content that will turn the heads of human readers and search engine bots.
- Identify what the world’s largest law firms are doing online.
Strategy Architect of Content Pilot LLC
Deborah McMurray is founder, CEO and Strategy Architect of Content Pilot LLC, a strategy, design, content and technology company. A former law firm CMO, Deborah and her team represent the largest global law firms, regional powerhouses and high performing local boutiques in the design and launch of websites and proposal centers, experience databases and other marketing technology tools.. In December 2013, she was on the inaugural list of National Law Journal’s “2013 Top 50 Legal Business Trailblazers & Pioneers.” Deborah is the co-author of four ABA books, with her latest just released: “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” Read her Law Firm 4.0 Blog and follow her on Twitter at @ContentPilot.
What is a webinar?
A webinar is simply a seminar that you attend online. You either watch a live video feed of the speaker or listen to the speaker through your computer, tablet or phone’s audio. You see the speaker’s slides, videos, and other presentation materials on your screen.
Can I ask questions during the webinar?
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If I can’t attend a webinar live, can I view the recording later?
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Can I still receive Continuing Education Credits if I view the webinar recording instead of the live presentation?
In most cases, the answer is yes. Recorded webinars are not eligible for CLE credit in the following states: AR, KS, MS, NE, and RI. In all other jurisdictions, recorded programs are eligible for credit. In addition, CPE credit is not available for recorded webinars. Please note that recorded webinars are only eligible for a certain period of time based on the jurisdiction. To ask about your specific type of Continuing Education Credit or the requirements in your jurisdiction, please call us at 703-372-0550 or contact us.
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