How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Where do your business development goals fit in — and how do they drive your strategy and result in opportunity? This session will answer these questions and many more. You’ll hear the results of Content Pilot’s recent study, “How do they Measure Up? Global 50 Law Firm Websites: Ten Foundational Best Practices,” receive practical advice about website strategy/design, hear tips on search engine optimization (SEO), and content best practices — all with the goal of winning your firm more profitable clients.
Upon course completion, you will be able to:
- Describe how B2B buyers of legal services evaluate law firms online and the two buying stages they go through.
- Discuss how to build your next website with business development in mind, and how to plan the right strategy and budget.
- Write website and social media content that will turn the heads of human readers and search engine bots.
- Identify what the world’s largest law firms are doing online.