How does a law firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Where do your business development goals fit in — and how do they drive your strategy and result in opportunity?
This session will answer these questions and many more. You’ll learn about the best practices used to create the websites for the top 50 law firms in the world, receive practical advice about website strategy/design, hear tips on search engine optimization (SEO), and content best practices — all with the goal of winning your firm more profitable clients. In this webinar, you will:
- Identify how B2B buyers of legal services evaluate law firms online and the two buying stages they go through
- Learn how to build your next website with business development in mind, and how to plan the right strategy and budget.
- Break down website and social media content that will turn heads and optimize search results.
- Explore how the world’s largest law firms are handling their online marketing.