The ever-changing and technology-driven world of business requires changing and evolving the roles for controllers. The focus is currently more on the soft side of business, rather than accounting and reporting. It is more about people-pleasing, than pencil-pushing. Studies have shown that the controllers who want to rise in the ranks to CFO must learn to put down their pencils and master the soft skills.
Controllers must become strategic partners, value-adding decision makers, providers of solutions and managers of change. You must run the company with the numbers, rather than by the numbers.
In this practical webinar, you will look at the changing role of controllers in the current turbulent business world. You will learn how to bend away from the recording and reporting of the past and instead look to the future of creating relationships and effective leadership.
Among other things, you will learn about the qualities of an effective controller:
- Analysis of information
- Ability to communicate
- Company and industry knowledge
- Leadership skills
- Ability to provide cost effective services
- Technical knowledge
Upon course completion, you will be able to:
- Define a controller’s expanded role in turbulent times
- Apply leadership tools and techniques
- Become a trusted partner and an “un-trusting official” at the same time
- Focus on customers, cost, and cash as key success factors
- Manage and control the cash to cash cycle
- Run the company with, and not by, the numbers
- Identify and provide preferred financial information
- Apply key ratios and trends
- Use rolling forecasts instead of traditional budgeting
- Recognize essential elements of internal controls