What can ethics and compliance professionals learn from psychology? As it turns out, quite a lot. An emerging set of research in the field of psychology is providing insight on human behavior and how it can and is influenced by certain specific communication techniques and tools. While such work has long been leveraged by product marketers and salespeople around the world in order to attempt to influence purchasing behavior, these same lessons, techniques and tools, should be considered and applied in our efforts to influence the right behavior of employees in our organizations. This webinar will offer more than 10 specific suggestions that you can incorporate into your ethics and compliance program to influence the right behaviors.
Ventana Medical Systems
Virginia MacSuibhne is the General Counsel and Chief Compliance Officer for Ventana Medical Systems, a member of the Roche Group. Ms. MacSuibhne is a frequent speaker on compliance topics for organizations such as the Society for Corporate Compliance and Ethics. Ms. MacSuibhne is a graduate of Santa Clara University School of Law.
For Compliance courses, we have listed the credit we believe this course is eligible for. After completing the course, you will receive instructions for submitting the course to the Compliance Certification Board (CCB). This education activity has not been submitted to the Compliance Certification Board (CCB)®for review or approval of its educational content. Please [email protected] directly regarding the applications and documentation necessary to submit applicable compliance related education to CCB for their review.
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