In this practical webinar, you will learn how to write with clarity and precision to become a better business writer. When it comes to accelerating your career success, increasing your chances of getting a job offer or promotion, and even making more money, technical writing skills are highly valued in the marketplace. Conversely, weak communication skills can be a hindrance to your career progression and can even make it difficult to get hired. The College Board found that about half of companies surveyed said writing ability is considered when promoting employees and nearly all said they would hold poorly written job application materials against candidates. A recent survey from the National Association of Colleges and Employers found that the ability to create or edit written reports was one of the top 10 skills employers look for when deciding which new college graduates to hire. According to an article published by IEEE, engineers spend 20% to 40% of their workday writing, with this amount increasing, the higher they move up the corporate ladder.
You will learn how to write clear, concise, compelling, even sparkling, prose that makes your letters, e-mails, reports, and other documents more persuasive, more engaging, and easier to read. As a result, your readers will be more receptive to your message, understand what you are telling them, and know what you want them to think, believe, or do next.
Upon course completion, you will be able to:
- Define the six C’s of good business writing
- Recognize why short, simple words, sentences, and paragraphs are better than long, windy, jargon-laden prose
- Express complex ideas, proposals, and plans in plain, simple, persuasive English
- Identify who your readers are and then determine the best way to communicate with them
Program Level: Intermediate
Field of Study: Communications and Marketing – Non-Technical