Your client’s search engine appearance is being diminished by a competitor advertising in the highest position on the search results page. Your client wants you to send a demand letter immediately, but you seem to remember that there are peculiar aspects about keyword advertising.
In this practical webinar, you will be introduced to the concepts and developing case law around keyword advertising. You will learn the fundamental concepts of a trademark infringement lawsuit and explain why keyword advertising has posed a challenge to plaintiffs.
Upon course completion, you will be able to answer the following questions:
- How is keyword advertising used in marketing?
- What challenges are posed in enforcing trademarks against keyword advertising?
- Who are the potential defendants of an infringement lawsuit arising from keyword advertising?
- What theories of liability are available in such an infringement suit?
- What defenses are available for keyword purchasers?
- What do the most recent cases teach us about pursuing actions and defenses?
- What options are available outside of litigation?
- What about “brand registries?”
Austin Padgett
Troutman Sanders LLP
Austin Padgett is an advertising and intellectual property attorney at Troutman Sanders LLP. Mr. Padgett counsels businesses and creators as they develop and employ brands, concepts, content, promotions, advertising, and intellectual property across all media, and much of his work focuses on online issues. Mr. Padgett regularly represents his clients in transactions, in litigation, and before government agencies and industry oversight groups. He is a graduate of Franklin Pierce Law Center.
CLE Credits (Law)
| Credit | Value | Type | Format |
|---|---|---|---|
In some CLE states, the course will be submitted to the bar after you register. If for any reason the course is not approved, we will fully refund your registration fee. If a state is listed on this course, then we are confident the course fits that state's standards and already is or will be approved for credit.
What is a webinar?
A webinar is simply a seminar that you attend online. You either watch a live video feed of the speaker or listen to the speaker through your computer, tablet or phone’s audio. You see the speaker’s slides, videos, and other presentation materials on your screen.
Can I ask questions during the webinar?
Yes. During the live webinar, you may submit questions and comments and the speaker will respond verbally. For a recorded webinar, your questions will be emailed to the speaker. You will typically receive a response from the speaker within two business days.
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Can I listen to recorded webinars on a tablet or smartphone?
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Do the webinars qualify for Continuing Education Credit?
Almost all of our webinars are approved for continuing education credit, including CLE (in all states), CCB, CPE, HRCI, IRS and SHRM credit. Unlike many providers, we don’t charge you any additional fee to process your credit. If you have specific questions, please call us at 703-372-0550 or contact us.
Can I still receive Continuing Education Credits if I view the webinar recording instead of the live presentation?
In most cases, the answer is yes. Recorded webinars are not eligible for CLE credit in the following states: AR, KS, MS, NE, and RI. In all other jurisdictions, recorded programs are eligible for credit. In addition, CPE credit is not available for recorded webinars. Please note that recorded webinars are only eligible for a certain period of time based on the jurisdiction. To ask about your specific type of Continuing Education Credit or the requirements in your jurisdiction, please call us at 703-372-0550 or contact us.
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How do I determine my states’s CLE requirements.
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100% of attendees recommend this webinar
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5 out of 5
Isabelle A.