In this practical webinar, you’ll learn how the unusual nature of LinkedIn – what differentiates it from all other social media platforms – enables it to be a critical element of business development for attorneys.
Among other things, you will learn:
- How to craft a complete and compelling profile on LinkedIn
- How to strategically grow your network
- How to proactively use LinkedIn for professional business development
Upon course completion, you’ll be able to:
- Recognize why LinkedIn should be an essential part of every attorney’s business development activities
- Describe the LinkedIn-Google connection, and realize that your LinkedIn activity doesn’t just stay within LinkedIn (in a good way!)
- Use LinkedIn anonymously as an invaluable tool for learning about your colleagues and competitors
- Evaluate your LinkedIn profile using 2 tests:
- Is your profile complete? (by LinkedIn’s standards)
- Is it compelling? (from a potential client’s perspective)
- Describe how the LinkedIn algorithm works to ensure that your profile will display more often to those who you most want to see it
- Appreciate the significance of each element of your LinkedIn profile
- Describe why your profile should be written as carefully as, but differently from, your bio and resume
- Determine why the size of your LinkedIn network matters – but also why it’s not the only thing that matters
- Adopt a specific guide as to how to grow your LinkedIn network, including:
- Whom to invite
- Which invitations to accept
- Which invitations to ignore
- Use LinkedIn to greatly extend the reach of your firm’s news, events, articles, and blog posts
- Utilize LinkedIn as an ongoing, proactive, and professional basis to grow your professional brand and be visible to referral sources and potential clients
Phil Nugent
NCG Strategic Marketing
Phil Nugent, J.D., M.B.A., is the founder and managing director of NCG Strategic Marketing, a consulting firm that helps small and midsize law firms prioritize and execute their marketing initiatives, including strategic branding, online marketing, and 21st century business development. A non-practicing attorney, Phil has more than 15 years of marketing and communications experience with organizations ranging from law firms to technology start-ups to members of the Fortune 500. He has provided training on social media best practices since 2007, and he founded NCG in 2009. Phil received his B.A. from the University of Virginia, his J.D. from the College of William and Mary, and his M.B.A. from the University of Colorado at Boulder.
CLE Credits (Law)
| Credit | Value | Type | Format |
|---|---|---|---|
In some CLE states, the course will be submitted to the bar after you register. If for any reason the course is not approved, we will fully refund your registration fee. If a state is listed on this course, then we are confident the course fits that state's standards and already is or will be approved for credit.
What is a webinar?
A webinar is simply a seminar that you attend online. You either watch a live video feed of the speaker or listen to the speaker through your computer, tablet or phone’s audio. You see the speaker’s slides, videos, and other presentation materials on your screen.
Can I ask questions during the webinar?
Yes. During the live webinar, you may submit questions and comments and the speaker will respond verbally. For a recorded webinar, your questions will be emailed to the speaker. You will typically receive a response from the speaker within two business days.
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If I can’t attend a webinar live, can I view the recording later?
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An on-demand webinar is a previously recorded webinar that you may view at any time after your purchase for up to 12 months.
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Can I listen to recorded webinars on a tablet or smartphone?
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Do the webinars qualify for Continuing Education Credit?
Almost all of our webinars are approved for continuing education credit, including CLE (in all states), CCB, CPE, HRCI, IRS and SHRM credit. Unlike many providers, we don’t charge you any additional fee to process your credit. If you have specific questions, please call us at 703-372-0550 or contact us.
Can I still receive Continuing Education Credits if I view the webinar recording instead of the live presentation?
In most cases, the answer is yes. Recorded webinars are not eligible for CLE credit in the following states: AR, KS, MS, NE, and RI. In all other jurisdictions, recorded programs are eligible for credit. In addition, CPE credit is not available for recorded webinars. Please note that recorded webinars are only eligible for a certain period of time based on the jurisdiction. To ask about your specific type of Continuing Education Credit or the requirements in your jurisdiction, please call us at 703-372-0550 or contact us.
Will I receive a certificate of completion after the course?
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How do I determine my states’s CLE requirements.
Please find your state listed here with instructions for calculating the number of credits in your state.
How will I submit my attendance to receive CLE credit in my state?
Please find your state listed here with instructions for confirming your CLE attendance.
How does the money-back guarantee work?
Clear Law Institute stands behind all of its courses with a no-risk, money-back guarantee. If you are not satisfied with the quality of a webinar, we will fully refund your money—no questions asked. If you purchase an annual all-access membership, you can cancel within 14 days for a full refund.
75% of attendees recommend this webinar
5 out of 5 stars
from 4 customer reviews
5 out of 5
Jamie M.
4 out of 5
The speaker should have included examples of attorneys that he has assisted with LinkedIn marketing
Edward S.
5 out of 5
Michael C.
5 out of 5
Chris S.