When you see a Twitter or Instagram post by a celebrity mentioning a popular beauty product, are they being paid to post about this product? A star athlete on Facebook talks about recovering post-game with a favorite sports drink, but there are no hashtags; so, is it a promotion?
Federal Trade Commission (FTC) endorsement oversight is on the rise following debacles like the 2017 Fyre Festival and influencers touting everything from vodka, to cryptocurrency, to stealthy business schemes. Influencer marketing can generate more than twice the sales of paid advertising, increasing the allure of engaging influencers. However, this also creates potential for harm to consumers, resulting in a formula for social media influencers and companies to get in #trouble.
In this practical webinar, you will learn best practices for counseling brands or social media influencers to disclose paid promotions, discounts, coupons, sweepstakes, affiliate links, free products, or anything of value in exchange for a review, post, or endorsement.
Upon course completion, you will be able to:
- Identify how digital media platforms are making it easier to comply with the FTC’s Endorsement Guides
- Recognize the negative impacts of circumventing the FTC Endorsement guidelines
- Craft best practices for corporate compliance programs monitoring influencer disclosures, adherence to brand guidelines, and uses of copyrights, trademarks, public images, and more
Kimberly Culp
Carr McClellan P.C.
Kimberly Culp is a Director at Carr McClellan P.C. in the Silicon Valley, where she works with digital media, video game, and consumer products companies to help them resolve their IP and advertising issues. Ms. Culp has authored numerous articles on advertising issues, including New Media Affords New Ways to Deliver Advertising and Branded Content—and New Challenges, 31 CEB Cal Bus L Prac 92 (Summer 2016). She also regularly presents at industry conferences on these legal issues. Ms. Culp has been a “Super Lawyers Rising Star” every year since 2012. Ms. Culp received her undergraduate degree from U.C. Davis and her law degree from U.C. Hastings.
CLE Credits (Law)
| Credit | Value | Type | Format |
|---|---|---|---|
In some CLE states, the course will be submitted to the bar after you register. If for any reason the course is not approved, we will fully refund your registration fee. If a state is listed on this course, then we are confident the course fits that state's standards and already is or will be approved for credit.
What is a webinar?
A webinar is simply a seminar that you attend online. You either watch a live video feed of the speaker or listen to the speaker through your computer, tablet or phone’s audio. You see the speaker’s slides, videos, and other presentation materials on your screen.
Can I ask questions during the webinar?
Yes. During the live webinar, you may submit questions and comments and the speaker will respond verbally. For a recorded webinar, your questions will be emailed to the speaker. You will typically receive a response from the speaker within two business days.
Can I attend using a tablet or smartphone?
Yes. You may attend a webinar using a computer, tablet or smartphone.
If I can’t attend a webinar live, can I view the recording later?
Yes. Shortly after each live program ends, we send all webinar registrants a link to the webinar recording. You can view the recording as many times as you like after the live webinar for up to 12 months.
What is an on-demand webinar?
An on-demand webinar is a previously recorded webinar that you may view at any time after your purchase for up to 12 months.
Can I stop a recorded webinar and start it later at the same point?
You can stop a recording and later log back in and navigate to any point in the webinar. The system will not force you to view the entire recording from start to finish.
Can I listen to recorded webinars on a tablet or smartphone?
Yes. You will be able to listen to any of our on-demand webinars on your computer, tablet, or smartphone.
Do the webinars qualify for Continuing Education Credit?
Almost all of our webinars are approved for continuing education credit, including CLE (in all states), CCB, CPE, HRCI, IRS and SHRM credit. Unlike many providers, we don’t charge you any additional fee to process your credit. If you have specific questions, please call us at 703-372-0550 or contact us.
Can I still receive Continuing Education Credits if I view the webinar recording instead of the live presentation?
In most cases, the answer is yes. Recorded webinars are not eligible for CLE credit in the following states: AR, KS, MS, NE, and RI. In all other jurisdictions, recorded programs are eligible for credit. In addition, CPE credit is not available for recorded webinars. Please note that recorded webinars are only eligible for a certain period of time based on the jurisdiction. To ask about your specific type of Continuing Education Credit or the requirements in your jurisdiction, please call us at 703-372-0550 or contact us.
Will I receive a certificate of completion after the course?
Yes. A certificate of completion will automatically be uploaded to your Clear Law Institute account after completing the live or on-demand webinar.
Do I need to be a member to receive a certificate of completion?
No. An account will automatically be created for you when registering for a webinar. You will then be able to access your certificate of completion after completing a webinar.
How do I determine my states’s CLE requirements.
Please find your state listed here with instructions for calculating the number of credits in your state.
How will I submit my attendance to receive CLE credit in my state?
Please find your state listed here with instructions for confirming your CLE attendance.
How does the money-back guarantee work?
Clear Law Institute stands behind all of its courses with a no-risk, money-back guarantee. If you are not satisfied with the quality of a webinar, we will fully refund your money—no questions asked. If you purchase an annual all-access membership, you can cancel within 14 days for a full refund.
100% of attendees recommend this webinar
5 out of 5 stars
from 2 customer reviews
4 out of 5
Sebastian L.
5 out of 5
Great
Kathleen C.