Value pricing can be implemented whether you are a restaurant, an art gallery, fast-moving consumer goods, an attorney, or in any other industry. This approach works well for organizations when services and products are sold based on desire rather than need. Moreover, the more niche your market is, the more desirable value pricing may be for you. In this practical webinar, you will discuss the pricing strategy which sets prices primarily according to the perceived value to the customer.
Upon course completion, you will be able to:
- Learn just what value pricing is all about
- List the benefits of value pricing in your organization
- Study the pricing models
- Evaluate the goals of the entity and how to integrate value pricing into that goal package
- Discuss the order of stages for value pricing and how a rollout will look
- Consider that your client list may change
- Discuss the required commitment to the process
Prerequisites: None
Field of Study: Finance, Accounting
Program Level: Intermediate
Credit Type: Group Internet-Based for the Live
Candace Curry
Athena Finance Group
Candace Curry, CPA, is the President of Athena Finance Group and a member of the AICPA. Ms. Curry is also a lecturer at Clemson University’s School of Accountancy and Legal Studies. Ms. Curry earned her Master of Professional Accountancy (Audit Emphasis) from Clemson University.
Accounting Credits
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