In this practical webinar, you will learn how to write with clarity and precision to become a better business writer. When it comes to accelerating your career success, increasing your chances of getting a job offer or promotion, and even making more money, technical writing skills are highly valued in the marketplace. Conversely, weak communication skills can be a hindrance to your career progression and can even make it difficult to get hired. The College Board found that about half of companies surveyed said writing ability is considered when promoting employees and nearly all said they would hold poorly written job application materials against candidates. A recent survey from the National Association of Colleges and Employers found that the ability to create or edit written reports was one of the top 10 skills employers look for when deciding which new college graduates to hire. According to an article published by IEEE, engineers spend 20% to 40% of their workday writing, with this amount increasing, the higher they move up the corporate ladder.
You will learn how to write clear, concise, compelling, even sparkling, prose that makes your letters, e-mails, reports, and other documents more persuasive, more engaging, and easier to read. As a result, your readers will be more receptive to your message, understand what you are telling them, and know what you want them to think, believe, or do next.
Upon course completion, you will be able to:
- Define the six C’s of good business writing
- Recognize why short, simple words, sentences, and paragraphs are better than long, windy, jargon-laden prose
- Express complex ideas, proposals, and plans in plain, simple, persuasive English
- Identify who your readers are and then determine the best way to communicate with them
Program Level: Intermediate
Field of Study: Communications and Marketing – Non-Technical
Bob Bly is a freelance copywriter with almost 4 decades of experience in direct response, business-to-business, and high-tech marketing. He has written copy for over 100 clients, including AT&T, IBM, Medical Economics, and Ingrsoll-Rand.McGraw-Hill calls Bob Bly “America’s top copywriter.” He is the author of more than 95 books, including The Copywriter’s Handbook (Henry Holt & Company).
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CPE Credit - Maximum Credit Hours: Please see above. You must attend at least 50 minutes to obtain credit. Fields of Study: Please see above. Teaching Method: Lecture. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state’s regulatory board.
Clear Law Institute has registered with the Texas State Board of Public Accountancy as a CPE Sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE Program.
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