Business Writing Online Course

Overview

Do you find yourself responding to dozens of written requests every day?  If so, you are not alone.

As more work is performed remotely, the importance of writing is heightened.  Today, the majority of communication takes place in a written format, so it is critical to master the art of writing effectively.

When you communicate with your customers and co-workers, the quality of your writing has a direct bearing on your company’s profitability.

  • When writing to your customers, it is essential to communicate clearly.  If your message lacks clarity, your customer will not be ready to make a purchasing decision.
  • When writing to your co-workers, the challenge is crafting a message that is easy to read but still includes all of the key information.  If your team members are trying to decipher a message that is either too short or too long, their focus will be diverted from generating revenue.

By attending this 4.5-hour recorded seminar, you will increase the percentage of customers who reply to you with a positive response, and you will decrease the time it takes for your co-workers to read your writing.

You will be able to email questions about the seminar to the presenter, Ryan Standil, who will reply within two business days.

Course Ratings: Thousands of past attendees have rated this seminar a 4.8 on a 5.0 scale.

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Logistics

Buy Online: Once you register, you will be immediately emailed access to the online seminar video and related PDF materials.  You can complete the seminar video at your convenience on your computer, tablet, or smartphone.  You do not need to complete the entire course in one sitting.  You will be able to easily fast forward and rewind through the online videos as necessary.    Once purchased, you will be able to view the workshop as many times as you want at no additional cost.  Once completed, you will receive a certificate of completion.  If you want to purchase for more than 10 people, please contact us.

Cost

1 user: $199 per person

2-4 users: $149 per person

5-10 users: $129 per person

11-50 users: $99 per person

51-100 users: $49 per person

101-500 users: $39 per person

501+ users: $29 per person

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Agenda

Overview

In the 2020s, every business is dependent on written communication.

At certain businesses, the bulk of communication takes place internally, with employees relying on emails, written memos, and instant messaging.  At other businesses, communication occurs mostly with customers, through reports, letters, social media, and live chat.

The abundance of writing requires professionals to develop a style that is clear, concise, and convincing.  During this three-part course, you will learn how to draft communications that are tailored to the modern reader.

Section 1: Five Strategies for Writing Clearly (90 Minutes)

In this section, you will learn five strategies for drafting clear communications.  By applying these strategies, you will avoid misunderstandings with your customers and co-workers, and you will gain their approval more often.  As you watch the video, you will review writing samples that demonstrate the strategies in action.

Upon completion, you will be able to:

  • Write in a way that your readers can easily understand
  • Visualize your own writing from the perspective of your customers and co-workers
  • Decide whether to repeat a term or use a synonym for it
  • Determine when to use (and when to avoid) the word "and"
  • Draft emails, documents, and instant messages that are simple to read
Section 2: Conciseness and Attention to Detail in Written Communications (90 Minutes)

Readers prefer brevity over verbosity.

In this section, you will explore four techniques for writing concisely.  By using fewer words and fewer syllables, you will enable readers to review your messages faster.

This section will also cover the topic of attention to detail.  When readers notice that you have paid attention to detail, they will gain trust in your ability to assist them.  Conversely, when readers detect sloppiness, they will doubt whether a writer has the competence to meet their needs.  Sloppiness is revealed through a variety of writing problems, such as poor grammar and improper word choice.

Upon completion, you will be able to:

  • Delete unnecessary words from your writing
  • Shorten verbose phrases
  • Avoid costly mistakes relating to grammar and word choice
  • Choose pronouns that are politically correct
  • Determine when technological aids (such as "spell check") are more of a hindrance than a help
  • Use business writing to make a strong impression on your customers and co-workers
Section 3: Email Etiquette: The Do's and Don'ts of Email Correspondence (90 Minutes)

As more businesses include remote workers in their operations, it is increasingly important for professionals to understand the rules surrounding emails.  If writers apply these rules, their entire team will become more productive.

In this section, you will master the do's and don'ts of communicating by email.  You will examine key topics, such as email length, subject lines, tone, response time, and level of formality.  You will also receive advice for following up on conversations, avoiding acronyms and abbreviations, sending calendar invitations, and deciding whether to communicate outside of standard business hours.

Upon completion, you will be able to:

  • Conceptualize how your readers want your messages to look
  • Write in a style that balances politeness and professionalism
  • Make it easier for customers to respond to you
  • Increase the percentage of your emails that receive a reply
  • Follow the proper etiquette for email communication

Presenter

Ryan Standil is the owner of Write To Excite and the lead writing instructor of Clear Law Institute.

Prior to becoming a writing instructor, Ryan worked at a corporate law firm.  He also worked as a proposal writer at an investment bank.

Ryan attended Western University, in Ontario, Canada, where he earned an honors degree in business and a J.D.

During Ryan’s seminars, he teaches participants how to view their own writing from the perspective of their readers.  Organizations integrate Ryan’s seminars into their onboarding programs and their professional development.

Ryan has taught this particular seminar at many of the largest organizations in North America, such as PwC, Dentons, and RBC.  The seminar focuses on techniques that are easy to apply, and attendees appreciate Ryan’s emphasis on practicality.

Ryan Standil

Testimonials

“Our success as practitioners depends on our written work.  My partners and I arranged a writing course with Ryan Standil that proved to be a valuable investment of our time.”

–Chris Polson, Partner, Forensic Services, PwC

“Ryan delivered an outstanding workshop for my MBA students.  His practical examples and engaging delivery kept my students’ attention (and enthusiasm) despite a 7:30 am time slot for his session.  Most importantly, his clear takeaways and focus on action meant that what students learned was translated into their daily routines.”

–Dan Richards, MBA Professor, University of Toronto

“Whether you are reading my comment during the Covid-19 pandemic or after, Ryan’s session is a must for any group that depends on email as a primary means of communication.”

–Drew Craswell, Regional Vice President, Insurance, RBC

“When I watched Ryan’s presentation through a webinar, it immediately became clear that he is an energizing speaker who will hold your attention.  I found it refreshing to see someone who is so concerned with grammar, spelling, and concise business writing.  These skills are still necessities in today’s business world.  Since viewing Ryan’s webinar, our team has hired him numerous times to speak at BDO.”

–Anita Janzen-Gemmell, Partner, Audit and Assurance, BDO

“Teaching business writing to a diversified group of people is difficult.  I observed one of Ryan’s workshops delivered to a small group of investment bankers.  It was the best workshop that I have seen on business writing.  This group of smart, busy individuals was clearly engaged and extracting value throughout.”

–Matt Reesor, Director, MBA Program, Queen’s University

Credit

Continuing Education Credits

Human Resources
The course has been pre-approved for re-certification credit by SHRM and the Human Resources Certification Institute (HRCI).

 

Lawyers
Numerous state bar associations have approved the course for CLE credit. We will seek CLE credit in any state at no cost to the attendee.

 

CCB Compliance Certifications (CCEP, CHC, CHRC)
We believe this course is eligible for Compliance Continuing Education Credit. After completing the course, you will receive instructions for submitting the course to the Compliance Certification Board (CCB). This education activity has not been submitted to the Compliance Certification Board (CCB)®for review or approval of its educational content. Please contact [email protected] directly regarding the applications and documentation necessary to submit applicable compliance related education to CCB for their review.

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